Auto giants are spending a great sum to introduce new models and eventually grab a larger slice in the auto market. Toyota is preparing to deliver the first full-size Tundra pickups to dealers. Nissan has unveiled the longer and muscular versions of Titans. Chevrolet Silverado and Dodge Ram units are just waiting for them at center stage. However, sitting on the throne is the unbeatable F-Series from Ford.

Indeed, the truck market is getting crowded each year and this poses a serious threat to the F-Series, which is the best-selling truck for more than two decades now.

Toyota is spending over $100 million just to market and sell the bigger and stronger Tundras. So far, it is the most spending the automaker has entertained.

The Chevrolet Silverado, the second-best selling vehicle in America, is a tougher version of the GMC Sierra, its platform-mate. However, the latter offers more luxury options. The Dodge Ram, on the other hand, has been named the Motor Trend magazine’s Truck of the Year twice. Its newest version was designed for commercial upfit with stake, dump, wrecker, platform, service, and other aftermarket beds available, using a standard frame. Its 2007.5 version will feature a slightly different version of the Cummins B6.7 rated at 350 horsepower and 650 amount of torque.

To challenge the Chevrolet Silverado and other trucks for sale in the market, Nissan truck unveiled the Titan. At first, the latter was never engineered to challenge the Detroit trucks. This is because of the fact that its annual production capacity is only 90,000 units while Ford alone sells 900,000 units in a year. For Nissan, the truck will serve as a good option for those seeking alternatives to the F-150, Silverado/Sierra, Ram and Tundra.

The Nissan Titan was praised for its combination of a roomy interior, strong towing capacity, aggressive styling, and innovative features, such as wide opening rear doors in the King Cab and a lockable storage compartment outside the bed on the driver’s side. In addition, the Titan was listed by Edmunds.com as the best full-size truck.